Paru le 05/01/2023 | Broché 175 pages
Professionnels
Fundamentals of design
What forms are there in general ?
What shape-giving processes are available ?
What are the evaluation criteria for existing objects and those yet to be developed ?
These fundamental questions, which every creative professional poses again and again, are addressed, systematically explained, and answered in this volume. The publication also provides you with a set of basic tools for better communication when discussing and explaining your work and your projects.
The first part is a comprehensive compilation that identifies and describes all forms that exist for objects. The middle section offers a qualitative overview of the possibilities with which form elements, forms, or objects can be developed and optimized. In the third section the methodology for the development of your own evaluation system is presented.
The objective of this work is to offer an orientation on the basics of design, combining the aspects of shape, craft, content, and method into a holistic understanding of the art.
Product designer Mike Ambach, who lives and works in Weinheim an der Bergstrasse, has been intensively involved with the fundamentals of design since his studies at the Hochschule für Gestaltung in Schwäbisch Gmünd.
In parallel to his work in his office, Mike Ambach has always been active in teaching, where he has focused on the basics of design.
His understanding of the structure and development of forms has proven itself many times in practice and in lecturing and has been rewarded with numerous national and international awards.
