Paru le 02/02/2022 | Broché V-228 pages
Professionnels
foreword Jean-Dominique Senard
(Re)invent your business model
Innovation is the new business imperative ! Every company, big or small, and regardless of its industry, must find the magic formula to strategically innovate and reinvent its business models.
Odyssey 3.14 is an original approach that combines innovation and strategy to foster the development of your business or company.
Starting with the 3 pillars that make up the business mode, it recommends 14 directions to explore in order to invent or reinvent your business models.
The Odyssey 3.14 approach proposes a stimulating process to generate ideas and implement them.
In addition, 50 concrete business innovation cases, in various industries, provide inspirational examples.
So, are you ready to innovate ?
Odyssey 3.14 emerged from over 15 years of the authors' research, consulting and teaching in the field of business model innovation and strategy.
Laurence Lehmann-Ortega
A graduate from HEC and PhD in management sciences, she is a professor at HEC Paris, specialised in strategy and business model innovation.
Hélène Musikas
A graduate from Ecole Normale Supérieure and Sup Telecom, she gained her expertise through working at McKinsey & Co, Bain & Co, and Orange in France and in the US. She is an associate professor at HEC Paris.
Jean-Marc Schoettl
A graduate from ESCP Business School, PhD in organisations' management from Paris-Dauphine University, he conducts research in strategy and business model innovation.
