Paru le 12/06/2014 | Relié sous jaquette 255 pages
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Olivetti was the pioneer of « business cards made of stone » : The concept of corporate architecture emerged with the many buildings by this manufacturer of business products since the 1930s. It includes individual projects ranging from headquarters to production sites and fair booths, as well as company-wide design schemes like the Apple stores around the world.
The identity conveyed by the expressive power of architecture and design is intended to express the corporate philosophy. Communication strategies and the control of the interior and exterior image can be very public and obvious or more symbolic and subtle. Featuring very different approaches of architecture as a brand message, the examples from around the world gathered in this volume present the whole scope of this extensive topic.
Chris van Uffelen was born in 1966. The graduate art historian and freelance author focuses on medieval architecture, classical modernism and contemporary art of building. Magazine articles and several books on this topics as well as numerous contributions in encyclope dias on the entire history of art and architecture bear his name.
