Collection(s) : Management en action
Paru le 27/01/2011 | Broché 211 pages
Etudiants LMD
prefaced by Philippe Lemoine
DNA profiling : the innovative company
Boosting creativity in business
« In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment », noted Charles Darwin.
This book presents an original approach to innovation in business as the authors take us on a discovery tour of DNA and its nitrogenous bases.
Like every living system, a company has its own genetic make-up - the fundamental basis of its ability to innovate. To survive and mutate, each company's DNA has to adapt to the environment, moments of discontinuity, painful disruptions, industrial revolutions and crises. This is when a company adopts new behaviours. And at the dawn of the 21st century one of the results of this ability to adapt and mutate is the emergence of the hyperconnected company and grid-like innovation.
This work is a treasure trove of interesting ideas for today's decision makers who want to improve their ability to innovate. It has been fed by daily observations of large European companies as well as pluri-disciplinary thoughts that alternate metaphors, analogies, theoretical analysis and concrete illustrations. They all give a voice to important innovation players - 3M, Air Liquide, Bouygues Télécom, BNP Paribas, Danone, Orange, Siemens, Vuitton and many more.
This is a « must read » for directors and managers (strategy, marketing, R&D and innovation) but the book will also enrich the work of management scholars, students and teachers with ideas for future business innovation.
Isabelle Denervaud is an associate director at BearingPoint, a leading business consulting firm, and in charge of Innovation and R&D Management. She graduated from France's prestigious engineering college, École des Ponts ParisTech and ESSEC. For 15 years she has been working with international players in the telecom, media, leisure, utilities and new technologies sectors. Her marketing thesis dealt with the ability of major French companies to innovate. Isabelle Denervaud has published over 70 articles, viewpoints, studies and white papers.
Olivier Chatin is the President of BearingPoint France SAS in charge of the France-Benelux region. After earning a degree at HEC, he joined Arthur Andersen in 1979. In 1990 he became a partner and in 1994 founded the consulting branch, Andersen Business Consulting. During the summer of 2002 he supervised the transfer of Andersen's Business Consulting activities to BearingPoint. Some 14 years after its creation, the French branch has over 900 employees. Olivier Chatin presided over the French Innovation Management Trophies Jury since 2007.
Philippe Lemoine is CEO of LaSer, a European customer relationship marketing company with over 9,000 employees - a subsidiary of both BNP-Paribas and Galeries Lafayette. He is also a censor for Gdf-Suez, President and Founder of the « Forum d'Action Modernités » (Modernity Action Forum) Foundation.
Caroline MacDonald is a multi-lingual global communicator. Currently based in the US, she translated the original book published in France in August 2009.
