Paru le 12/09/2019 | Broché 180 pages
Public motivé
prefaced by Jean-Hervé Lorenzi
Dubai 5.0
The New Model
What do you think about Dubai ? Oil, sand, camels ? What if we could provide you with a different perception of this State challenging the World ?
In this book, we are approaching all topics and projects that lead Dubai to become such a successful international actor and an international economic platform. A very competitive state of mind, just like a « horse on a racetrack », Dubai has shown through its recent development that Anything is possible if you put your heart into it.
One by one, we will offer you the keys to understand this modern and innovative City ; through its History, its macroeconomy, its Government and all the strategies used and applied to reach such power nowadays. The State objectives and challenges : EXPO 2020, Vision 2021, Area 2071... We will cover the predominant foreign labor force, the ministries and laws governing the State, the taxation, the economic and financial tools, and we will explain how SME's and larger companies can be part of this successful market and how to enter it.
You will be able to discover His Highness Sheikh Mohammed bin Rashid Al Maktoum's Vision but also His Highness Sheikh Hamdan Al Maktoum's initiatives. Who are the main actors, the geniuses and talents that lead to Dubai's effective development ? Is this system a viable system ? Can it be a tangible and a real example of efficiency ?
Soraya is Rising Talent 2016 of Women's forum for the economy and society. She is the former Group Communication Director of the first and leading private group in Africa. Prior to that, she had been advisor for French and German CEOs and communication strategic analyst at The French Institute of International Relations in Paris. She is the author of several best-selling books in geo-economics, the latest one is « Emerging Multinationals are the 21st century game changers », in 2015.
Yoni is International consultant in business development strategies. He is author in economy and market studies - Lecturer in Business Schools (Paris-France) - Business development coach for companies -. Strategist ; he lived, studied, traveled and worked all around the Globe, and is Markets Expert : USA (13 years in NYC), Australia, Caribbeans, Europe and Middle-East.
