Paru le 01/10/2020 | Broché 123 pages
Professionnels
preface from Eric Burdier
The need to reinvent themselves prompts large corporations to consider a different approach to innovation, one inspired by the startup model. Intrapreneurship can be a fantastic lever for transforming new ideas into viable and sustainable businesses. However, for intrapreneurial teams to thrive and reach their full potential, it is necessary to set up a dedicated, independent and protected structure. Beyond that support structure, intrapreneurship also presents challenges for large groups both culturally and mentally.
This book is not only for those who wish to create an intrapreneurial organization suitable to bring out internal talents, but also for the intrapreneurs themselves or for those who wish to become one. It describes situations experienced by the author and provides advice, as well as tools, to embark with serenity in this exciting odyssey that is also a fantastic human adventure.
Marc Evangelista is in charge of the incubation program for Michelin, the place where intrapreneurship takes shape. He thus observed numerous exploration teams and has performed benchmarks on this subject. Previously, he spent more than 30 years in the Michelin group in different positions ranging from the design office, to industry, to purchasing and international trade...
