Collection(s) : Entreprises & management
Paru le 04/05/2009 | Broché 287 pages
Public motivé
Strategy and technology
Toward technology based sustainable competitive advantage
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by « synergies » - seen without risk, as a « mechanical » outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
Professor at Grenoble School of Management since 2003 and Visiting Professor at Cranfield University since 2009, Victoire de Margerie specializes in strategy, technology management and corporate governance.
She is a Non Executive Director of Ciments Français (Building Materials) and Outokumpu (Stainless Steel). And she chairs the board of the UK based nanotechnology start-up Rondol.
Until 2002, she held various management and executive positions in Germany, France and the USA in multinational industrial groups. Her last executive position was in Chicago as General Manager, Pechiney Bottles (200 M$ sales - 6 plants worldwide).
She received her PhD in Management with honors from Université de Paris 2 in 2007. And she holds a Master in Political Science (Institut d'Etudes Politiques de Paris, 1986) as well as a Master in Management (HEC Paris, 1983).
