Paru le 26/10/2022 | Broché 341 pages
Professionnels
with forewords by Laurent Boillot and Cyril Chapuy | translated from French par Louise Bongiovanni
The Luxury Empire
Accelerations and Disruptions
The Covid-19 crisis has dramatically accelerated key trends that were already impacting the luxury sector before the pandemic. How is the luxury industry responding to its many challenges and opportunities, such as the new ways of consumption and distribution, the widespread digitalization, the growing importance of sustainable development and the circular economy, the explosive entry of gaming, the irruption of the metaverse and NFTs, among many others ? And how has this sector managed to bounce back ? Has the global supremacy of leading luxury companies been confirmed, or are new players emerging and creating fresh competition ?
Well documented and with many testimonials from key players in the industry, this book is an immersion in the fascinating world of luxury. Essential for understanding what is at stake in this key sector of the world's economy, it gives an account of the emergence of a "new normal" generating new demands, rules and standards.
Yves Hanania
Founder of Lighthouse, a consulting firm specialising in brand strategy and development, he collaborates with global luxury and fashion brands. He holds an MBA from Kellogg Business School at Northwestern University in Chicago where he taught luxury marketing. He currently teaches at the Indian School of Business and at the Essec-IMHI.
Isabelle Musnik
Founder and director of the quarterly magazine INfluencia and its daily newsletter. She is both a former editor-in-chief of Guide de Luxe and editor of CB News magazine where she oversaw Special Luxury issues.
Philippe Gaillocliet
Co-founder of IPESUP, co-founder and director of the MBA Institute, scientific adviser and former IT director at the Assemblée nationale, Philippe Gaillochet now works as a business consultant.
